Discovering Hidden Jacksonville with a Hasselblad

I was recently given a photo assignment by the good folks at WJCT to photograph some of Jacksonville’s hidden natural treasures. My vintage Hasselblad 500 CM was the perfect choice for the project since the analog process requires a slower, more thoughtful way of shooting. Victor Hasselblad was the genius who created one of the most popular medium format cameras during the the 20th century. Hasselblad is legendary within analog photography circles, and it was used on all the Apollo missions to the moon. It also took one of the most famous photographs of all time, Earthrise. Completely manual, the camera itself is a joy to use, while it’s craftsmanship and functionality remind me of a fine Swiss watch.  I was grateful for this experience because it helped me to see our city in a fresh, new way, revealing a side of Jacksonville that is often hidden from view. A link to the complete article is HERE.